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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.tawnylara.com/classes</loc>
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    <priority>0.75</priority>
    <lastmod>2026-02-20</lastmod>
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    <loc>https://www.tawnylara.com/classes/newsletter-writing</loc>
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    <lastmod>2026-02-20</lastmod>
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      <image:title>Upcoming Classes - Write a Newsletter People Actually Read: Build an Engaged</image:title>
      <image:caption>Instructor Tawny Lara is a journalist with a business degree who understands both sides of the creative life: we want to create cool shit, and we also want to make a living. She's the author of Dry Humping: A Guide to Dating, Relating, and Hooking Up Without the Booze and The Sobriety Deck: Practical Practices for a Booze-Free Lifestyle, and co-founder of the vinegar-based botanical beverage (parentheses). She's also an exhausted Capricorn who's obsessed with her dog, Stevie Nicks. Who is this class for? This newsletter writing workshop is designed for writers tired of performing online, creatives who know a lot but feel stuck saying it, and coaches, therapists, founders, and artists who want a newsletter that sounds like them. Whether you're circling the idea of starting a newsletter or you have one but feel blocked, inconsistent, or quietly resentful of it, this class is for you. All levels welcome. What to expect: This is not a growth-hack workshop. It's a reset. In this online writing class, you'll learn to reclaim newsletters as a relational, creative, and sustainable practice that works inside real life—not hustle culture. Tawny breaks down why newsletters work better than social media and why they fall apart when you treat them the same way. The workshop reframes newsletter writing as a courage practice instead of a content grind. You'll explore finding your voice before boxing yourself into a niche, why throwing spaghetti at the wall is actually a smart early strategy, how to write subject lines that get opened without sounding like a marketer, and how to think about cadence, consistency, and metrics without frying your nervous system. You'll also learn how to reuse old work without guilt, when (and how) to monetize without burning trust, and what numbers actually matter. It's a mix of teaching, real-world examples, and open discussion—not a lecture, and definitely not a hustle sermon. What are the writing goals? You do not need a big following, a polished brand, a clear niche, or a perfect publishing schedule. You do need curiosity and a willingness to experiment. In this seminar, students will leave with a human-centered framework for newsletter writing that prioritizes connection over metrics and sustainability over burnout. SEMINAR TAKEAWAYS: Why Newsletters Matter: Whether you're trying to land a book deal or just want to write regularly again, understand why writing a newsletter is a sustainable, ethical platform-building approach for writers (hint: no algorithms!) Content Strategy: Learn to think like an editor by creating a content calendar. Strategizing your newsletters can keep you inspired to write while also keeping your audience engaged. Ignore Impostor Syndrome: This section is for the voice in your head that thinks this class isn't for you because you're not a "real" writer. Hear Tawny's moments of impostor syndrome and how she still pushes through them, one day at a time. Learn tips to quiet perfectionism and get words on the damn page.</image:caption>
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    <lastmod>2026-01-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67f965367cb16e683dbc3402/74998de1-51c0-4a27-b0e6-d146191650a6/Tawny+Lara+Class+Website+Temp+%286%29.png</image:loc>
      <image:title>Upcoming Classes - Self-Promo Without the Cringe Platform, Pitching, and Press Releases 4-Week</image:title>
      <image:caption>The class will meet weekly via Zoom on Mondays, 6:00PM - 8:00PM Eastern. This course is designed for writers ready to prioritize their platform. Tawny Lara, Quirk and Penguin Random House author of Dry Humping: A Guide to Dating Relating, and Hooking Up Without the Booze, and the forthcoming card deck, The Sobriety Deck, designed this intensive as the DIY PR Intensive she needed in the early stages of her publishing career. Tawny also has a Business degree, and she's the CMO of a drink brand. She approaches DIY PR the same way she approaches business.  Hiring a publicist can be expensive AF, while learning how to do your own outreach can feel like one more thing on an already overwhelming to-do list. You want to get the word out about your work but have no clue where to start. That's where DIY PR comes in. This course is designed to help you promote your work (books, essays, expertise, business, products) by learning Tawny's scrappy approach to DIY publicity and platform building. Join author and entrepreneur Tawny Lara for a five-week intensive filled with tangible advice on getting quoted as an expert on your subject, being a podcast guest, and creating a public persona with solid boundaries. You'll also learn whether to hire a publicist or try DIY. Tawny's a self-help author who likes to keep it real, so she'll facilitate frank discussions about the finances of working with publicists and virtual assistants. This course concludes with therapy-informed tips on managing the emotions that come with rejection, imposter syndrome, and the myriad emotions associated with writer life and media outreach.</image:caption>
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  </url>
  <url>
    <loc>https://www.tawnylara.com/classes/just-write</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f965367cb16e683dbc3402/cb217632-4507-41bf-b683-bf5dc648e563/Tawny+Lara+Class+Website+Temp+%285%29.png</image:loc>
      <image:title>Upcoming Classes - Just F*%#ing Write: Get Words Out of Your Head and Onto the Page</image:title>
      <image:caption>Led by Tawny Lara, author of Dry Humping: A Guide to Dating, Relating, and Hooking Up Without the Booze and The Sobriety Deck: Practical Practices for a Booze-Free Lifestyle, and co-founder of the vinegar-based botanical beverage, (parentheses). This seminar offers a mix of writing prompts and practical advice to help writers write. Whether you’re a professional author or you’re still trying to convince yourself that you’re a “real writer,” this workshop is for you. Participants will emerge from this seminar with fresh ideas, several pages of writing, and clarity on the next step of their writing journey. SEMINAR TAKEAWAYS: Mastery over the elements of a book proposal, including: Writing Time: Tawny guides you through a series of writing prompts to get the creative juices flowing. There’s also space to read selected writings aloud and get feedback Take Your Writing Practice on a Date: When is the last time you romanced yourself, let alone your writing? This seminar includes Tawny’s tips for setting up a writing space that makes you actually want to sit still and write. Q&amp;A: The last 20 minutes of class is wide open for you to ask Tawny anything about publishing, freelancing, pitching, book proposals, book marketing, entrepreneurship, newsletters, and more. WHO SHOULD ATTEND: This seminar welcomes a diverse audience, from seasoned writers seeking to refine their writing skills to curious beginners eager to embark on their writing journey. Regardless of your experience level, this seminar promises to equip you with the insights, tools, and inspiration needed to get back into your writing flow. With Tawny Lara's guidance, you'll shift your perspective on the writing process. Prepare to feel empowered, inspired, and fully equipped to tackle a blank page with confidence and enthusiasm.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tawnylara.com/classes/be-your-own-publicist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f965367cb16e683dbc3402/5e58a2e6-410b-4fe2-aacc-760f65f47ac8/Tawny+Lara+Class+Website+Temp+%284%29.png</image:loc>
      <image:title>Upcoming Classes - Be Your Own Publicist How to Promote Your Writing</image:title>
      <image:caption>nstructor Tawny Lara is a journalist with a business degree who understands both sides of the creative life: we want to create cool shit, and we also want to make a living. She's the author of Dry Humping: A Guide to Dating, Relating, and Hooking Up Without the Booze and The Sobriety Deck: Practical Practices for a Booze-Free Lifestyle, and co-founder of the vinegar-based botanical beverage (parentheses). She's also an exhausted Capricorn who's obsessed with her dog, Stevie Nicks. Read an Interview with Tawny about How to be Your Own Publicist. This class helps writers, researchers, artists, and entrepreneurs learn how to promote their work without that cringey OMG-I-hate-self-promotion feeling. Whether you're looking for strategies on promoting an existing piece of work or creating a platform to prove that you're the expert on a subject, Be Your Own Publicist is the class for you. This Be Your Own Publicist class is more than PR 101; it's a chance to reframe self-promotion as a strategy to promote your hard work and expertise. Participants will emerge from this seminar with a comprehensive understanding of what exactly a publicist does and some DIY skills so attendees can approach publicity on their own. Tawny Lara shares from personal experience as an author, co-founder of a drink brand, and tired Millennial with a business degree. She unpacks the promotional strategies she’s used in the past while sharing what worked, what didn’t, and what she’d do differently. SEMINAR TAKEAWAYS: Identify Your Niche Without Feeling Typecast: Discover how Tawny created a niche and The Sober Sexpert persona, leveraged them both into a book deal, and pivoted that expertise to the non-alcoholic drink industry. She’ll also discuss the reality of turning herself into a personal brand and why she wouldn’t do it again, providing tangible tips for those debating on doing the same thing. Preorder Campaign: Learn about Tawny’s preorder campaign for Dry Humping and the current preorder campaign for her forthcoming card deck. She’ll then share lessons you can apply to your own book launch or product launch campaigns.  Real Talk About Hiring a Publicist and a Virtual Assistant: Understand how much it costs to hire a publicist or an assistant while also seeing what they do. From there, you can make an informed decision on whether you want to hire help, fly solo, or create a hybrid approach for your promotional strategies. WHO SHOULD ATTEND: This seminar is perfect for writers, researchers, artists, and entrepreneurs who want to effectively promote their work without feeling overwhelmed or uncomfortable with self-promotion. Whether you have a completed project that needs visibility or are looking to establish yourself as an expert in your field, this class will provide you with the strategies and skills to handle your own publicity with confidence.  Join us if you: Struggle with the idea of self-promotion and want to learn how to do it authentically.  Are looking to create a robust platform to showcase your expertise. Want to understand the roles and costs associated with hiring a publicist or virtual assistant. Need practical tips for launching a successful preorder campaign for your book or product.  Are curious about leveraging your niche to create a personal brand. With Tawny Lara’s guidance and real-world insights, you'll leave the seminar empowered and ready to promote your hard work and expertise effectively. Can't Make It Live? No problem! The session will be recorded and available to watch after the seminar concludes.</image:caption>
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  </url>
  <url>
    <loc>https://www.tawnylara.com/classes/writers-block</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f965367cb16e683dbc3402/0b69d55b-643b-4e2f-a4a3-3e4bdd811afa/Tawny+Lara+Class+Website+Temp+%283%29.png</image:loc>
      <image:title>Upcoming Classes - Push Through Writer's Block</image:title>
      <image:caption>Led by Tawny Lara, author of Dry Humping: A Guide to Dating, Relating, and Hooking Up Without the Booze and The Sobriety Deck: Practical Practices for a Booze-Free Lifestyle, and co-founder of the vinegar-based botanical beverage, (parentheses). This seminar provides an in-depth examination of four hurdles that writers often put in their own way. Tawny’s experience as a journalist, author, teacher, and coach helped her identify four recurring blocks that writers often struggle to overcome. Tawny’s teaching approach is a mix of tangible tips, actionable advice, and real-life experience. Whether you’re a professional author or you’re still trying to convince yourself that you’re a “real writer,” this workshop is for you. Participants will emerge from this seminar with fresh ideas, tools to use when feeling blocked, and clarity on the next step of their writing journey. SEMINAR TAKEAWAYS: Embrace Rejection: Learn how Tawny kept pitching her book and freelance writing, despite consistent rejection. Also, hear how she still deals with rejection regularly.  Dance with Perfectionism: Tawny echoes Anne Lammott’s famous advice of writing “shitty” drafts. Learn tips on how to quiet the perfectionism so you can get words on the page. Ignore Impostor Syndrome: This section is for the voice in your head that thinks this class isn’t for you because it’s for “real” writers. Hear Tawny’s moments of impostor syndrome and how she still pushes through them, one day at a time. Set Realistic Goals: Identify your writing goals, then learn Tawny’s actionable advice on setting realistic goals to make those dreams happen. WHO SHOULD ATTEND: This seminar welcomes a diverse audience, from seasoned writers seeking to refine their writing skills to curious beginners eager to embark on their writing journey. Regardless of your experience level, this seminar promises to equip you with the insights, tools, and inspiration needed to get back into your writing flow. With Tawny Lara's guidance, you'll learn how to push through writer’s block while actually getting new words on the page. Prepare to feel empowered, inspired, and fully equipped to tackle a blank page with confidence and enthusiasm.</image:caption>
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  </url>
  <url>
    <loc>https://www.tawnylara.com/classes/writing-about-trauma</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67f965367cb16e683dbc3402/a459d916-3a41-4e2a-a67b-32ed9cb335b7/Tawny+Lara+Class+Website+Temp+%282%29.png</image:loc>
      <image:title>Upcoming Classes - How to Write About Trauma, Addiction &amp;amp; Mental Health Without Oversharing</image:title>
      <image:caption>Learn from author Tawny Lara, whose signature wit combines mental health and humor. She wrote a book about sober sex called Dry Humping—she knows how to write about heavy topics while making you laugh. Dig into the gritty, glorious, complicated parts of yourself, then build boundaries so you know what belongs in public… and what stays locked in the Notes app forever. Who This Course is For Anyone who wants to write about heavy shit: substance use, sex addiction, eating disorders, daddy issues, mommy issues, long-ass medication journeys, queerness, religious trauma, gambling, shopping sprees, mental illness, grief—whatever chaos you’ve tangoed with. Basically: if you’ve been through some shit, talked it through with a therapist or peer support, and feel ready to write from a place of reflection rather than rawness, pull up a chair. You can totally sit with us. Specific Course Takeaways LOTS OF WRITING: Tawny will guide you through prompts strategically designed to help you write about your adversity and mental health BOUNDARIES: Identify what you want to keep private and what you want to publish PITCHING 101: Learn how to pitch your mental health essays to editors and how to pitch yourself as a guest on podcasts TALKING POINTS: Learn what makes your story unique then refine your talking points for public speaking, podcasting, and beyond Who This Course is Not For Folks who’ve never talked about their struggles with a mental health professional People hunting for a “writing course instead of therapy” loophole Important PSA: Tawny Lara is not a therapist, and this course is not therapy. Anything that bubbles up emotionally should go straight to your support system. What to Expect This is a generative, homework-having, page-sharing, feedback-giving situation. Come prepared to write and read a lot! Course Summary Writing With Boundaries: Learn how Tawny built The Sober Sexpert persona that landed her book deal—and what she’d do differently if she started today. Then we’ll do boundary-driven prompts that help you protect your privacy while sharpening your voice as a mental health writer who knows when to say “that’s enough.” So What? We’ve all got our stories. This week is about figuring out why yours matters. Why should someone care? Why should they keep reading? Does your story have meaning beyond the shock factor? Write toward purpose, not trauma-dumping. Essay Pitches: Once you know the stories you want to share publicly, view Tawny’s media pitches—the ones that landed bylines in Men’s Health, Playboy, LitHub, and more. You’ll write your own pitch, get feedback, and leave knowing how to pitch with confidence instead of, “pls publish me, I’m sad!!!” COURSE OUTLINE (GUEST SPEAKERS FORTHCOMING) Week 1: Write With Boundaries - Learn how Tawny built The Sober Sexpert persona that landed her book deal—and what she’d do differently if she started today. Then we’ll do boundary-driven prompts that help you protect your privacy while sharpening your voice as a mental health writer who knows when to say “that’s enough.” Homework: Submit pages to the group, read each other's submissions, and then we'll all give feedback. Week 2: So What? - We’ve all got our stories; this week is about figuring out why yours matters. Why should an editor publish your story? Why should readers keep reading? Does your story have meaning beyond the shock factor? We'll write toward purpose, not trauma-dumping. Homework: Submit pages to the group, read each other's submissions, and then we'll all give feedback. Week 3: Essay Pitches - Now that you know the stories you want to share publicly, it's time to write some pitches. View Tawny’s media pitches that landed bylines in Men’s Health, Playboy, LitHub, and more. You’ll write your own pitch, get feedback, and leave knowing how to pitch with confidence instead of, “pls publish me, I’m sad!!!” Homework: Submit pages to the group, read each other's submissions, and then we'll all give feedback. Week 4: Final Critiques, Q+A, and Community - The critique energy continues into the final week of class. Here, you’ll have time to revisit drafts written during the previous weeks. We’ll close with ample time for Q+A and community connection. Writing can feel lonely at times, so moments like these help writers stay on track with their publishing goals... with boundaries!</image:caption>
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  </url>
  <url>
    <loc>https://www.tawnylara.com/classes/hiring-virtual-assistant</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67f965367cb16e683dbc3402/3a6d4eb6-ad39-4896-8c40-089c28a66151/Tawny+Lara+Class+Website+Temp+%281%29.png</image:loc>
      <image:title>Upcoming Classes - Writers are Entrepreneurs: Negotiating, Outsourcing, Marketing, and More</image:title>
      <image:caption>Most writers do ten jobs at once—drafting, editing, pitching, posting, emailing, marketing, invoicing, scheduling—and somehow also trying to live a life. No wonder the writing itself gets pushed to the bottom of the list. This workshop teaches you how to get your writing time back by outsourcing the other stuff. Led by author and entrepreneur Tawny Lara and her longtime assistant Sarah, this class pulls back the curtain on how to outsource busywork, delegate strategically, and build simple systems that give you back your time, energy, and focus. Before Tawny learned to delegate, she was balancing a full-time day job, a growing freelance career, podcasting, and writing her first book proposal. Once she learned how to hand off the right tasks—and stop trying to do everything herself—her creative output, income, and sanity improved dramatically. Now, as the author of Dry Humping, co-author of The Sobriety Deck, and the force behind multiple writing projects and courses, she credits her ability to delegate with keeping her focused on the work only she can do: writing. Sarah, who has supported women-led businesses and writers since 2021, brings the behind-the-scenes perspective. She's helped Tawny build systems for invoices, email communication, scheduling, marketing organization, and workflow structure—all the unsexy-but-essential tasks that keep a creative business running. Tawny turned her viral Business Insider essay into a live workshop that helps you learn what to outsource, how to delegate it, and how to create a sustainable writing life. What You'll Learn What a virtual assistant actually does—and common misconceptions debunked Types of VAs, the tasks they handle, and how to think about rates and hours How to know when you're ready to hire (red flags you're doing too much) Where to find a VA that's right for you: platforms, referrals, directories, and what to put in your job description Red flags and green flags to watch for in your search How to build trust and delegate well without micromanaging or losing your voice Key questions to ask in an interview and what to listen for Real tools and systems Tawny and Sarah use to work together smoothly Marketing systems that don't require constant effort or burnout This class ends with a Q&amp;A so you can ask about outsourcing, delegation, workflow, systems, and anything else related to building a writing life that actually works. Who This Workshop Is For Writers, authors, journalists, and writing coaches juggling more than just writing Creatives building a growing business around their words Solopreneurs who know they need help but aren't sure how to trust or delegate Writers who have tried outsourcing before but didn't get the results they hoped for Anyone who wants clarity on what tasks shouldn't be on their plate anymore—and how to let them go Workshop Details Date: Saturday, March 21st Time: 1:00–3:00pm EST Format: Live online seminar with Q&amp;A Duration: 2 hours About Your Instructors Tawny Lara is a writer, podcaster, and entrepreneur. She is the author of Dry Humping: A Guide to Dating, Relating, and Hooking Up Without the Booze and co-author of The Sobriety Deck. Her writing has appeared in Business Insider, and she hosts multiple podcasts and courses for creative entrepreneurs. Tawny teaches from experience—she built her writing career while working a full-time job and learned firsthand how delegation transformed her output and her life. Sarah has supported women-led businesses and writers since 2021 as a virtual assistant specializing in the behind-the-scenes work that keeps creative businesses running. She brings the collaborator's perspective to this workshop, offering insight into what makes a writer-VA partnership thrive.</image:caption>
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  </url>
  <url>
    <loc>https://www.tawnylara.com/classes/newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f965367cb16e683dbc3402/4990751b-692c-4d3f-b357-3c542676ea38/Tawny+Lara+Class+Website+Temp.png</image:loc>
      <image:title>Upcoming Classes - New Year, Newsletter</image:title>
      <image:caption>Instructor Tawny Lara is a journalist with a business degree who understands both sides of the creative life: we want to create cool shit, and we also want to make a living. She's the author of Dry Humping: A Guide to Dating, Relating, and Hooking Up Without the Booze and The Sobriety Deck: Practical Practices for a Booze-Free Lifestyle, and co-founder of the vinegar-based botanical beverage (parentheses). She's also an exhausted Capricorn who's obsessed with her dog, Stevie Nicks. Tawny Lara’s experience as a journalist, author, teacher, and coach helped her identify common questions about starting—and sustaining—a newsletter-writing practice: What will I even write about?!? Do I have to publish every week?!? Do people even care what I have to say?!? Will people really pay me if I monetize my newsletter?!? I have no interest in monetizing; I just want to write again... is a newsletter right for me? New Year, Newsletter is a two-hour seminar that provides an in-depth look at why prioritizing a newsletter is worth your time.  Tawny’s teaching approach blends tangible tips, actionable advice, and real-life experience. Whether you’re a professional author or you’re still trying to convince yourself that you’re a “real writer,” this workshop is for you. Participants will emerge from this seminar with fresh ideas and the courage click that "publish" button.</image:caption>
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  </url>
  <url>
    <loc>https://www.tawnylara.com/classes/hot-takes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67f965367cb16e683dbc3402/d50cae8e-6348-4af2-b39d-c0a3d2c645ca/Tawny+Lara+Class+Website+Temp.png</image:loc>
      <image:title>Upcoming Classes - Hot Takes: Write + Pitch Your Nuanced Ideas</image:title>
      <image:caption>Instructor Tawny Lara is a journalist with a business degree who understands both sides of the creative life: we want to create cool shit, and we also want to make a living. She's the author of Dry Humping: A Guide to Dating, Relating, and Hooking Up Without the Booze and The Sobriety Deck: Practical Practices for a Booze-Free Lifestyle, and co-founder of the vinegar-based botanical beverage (parentheses). She's also an exhausted Capricorn who's obsessed with her dog, Stevie Nicks. Have something on your mind, but you can’t quite put it into words? Does something annoy you more than just a pet peeve? In the age of misinformation and #content, we need your nuanced ideas now more than ever. Inspired by the viral series, Subway Takes, this seminar includes writing prompts that help you articulate your Hot Take, followed by pitching strategies to get your ideas published. Tawny's Hot Takes include Meritocracy is a Myth, Non-Alcoholic Drinks Need More Honest Reviews and Less #sponcon, and You don't need liquid courage to have good sex—she even turned the latter into a book. She has also learned a great deal about pitching gatekeepers to get her stories published, despite ongoing rejection. Tawny’s teaching approach combines tangible tips, actionable advice, and real-life experience. Whether you’re a professional author or you’re still trying to convince yourself that you’re a “real writer,” this workshop is for you. Participants will emerge from this seminar with fresh ideas, insight into how polemic writing works, and clarity on the next step of their writing journey.</image:caption>
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  </url>
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    <loc>https://www.tawnylara.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-09-19</lastmod>
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    <loc>https://www.tawnylara.com/drink</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-29</lastmod>
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    <lastmod>2025-09-03</lastmod>
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