Writers are Entrepreneurs:
Negotiating, Outsourcing, Marketing, and More
with Tawny Lara
Live Seminar Via Zoom Saturday March 21st, 2026
Most writers do ten jobs at once—drafting, editing, pitching, posting, emailing, marketing, invoicing, scheduling—and somehow also trying to live a life. No wonder the writing itself gets pushed to the bottom of the list.
This workshop teaches you how to get your writing time back by outsourcing the other stuff. Led by author and entrepreneur Tawny Lara and her longtime assistant Sarah, this class pulls back the curtain on how to outsource busywork, delegate strategically, and build simple systems that give you back your time, energy, and focus.
Before Tawny learned to delegate, she was balancing a full-time day job, a growing freelance career, podcasting, and writing her first book proposal. Once she learned how to hand off the right tasks—and stop trying to do everything herself—her creative output, income, and sanity improved dramatically. Now, as the author of Dry Humping, co-author of The Sobriety Deck, and the force behind multiple writing projects and courses, she credits her ability to delegate with keeping her focused on the work only she can do: writing.
Sarah, who has supported women-led businesses and writers since 2021, brings the behind-the-scenes perspective. She's helped Tawny build systems for invoices, email communication, scheduling, marketing organization, and workflow structure—all the unsexy-but-essential tasks that keep a creative business running.
Tawny turned her viral Business Insider essay into a live workshop that helps you learn what to outsource, how to delegate it, and how to create a sustainable writing life.
What You'll Learn
What a virtual assistant actually does—and common misconceptions debunked
Types of VAs, the tasks they handle, and how to think about rates and hours
How to know when you're ready to hire (red flags you're doing too much)
Where to find a VA that's right for you: platforms, referrals, directories, and what to put in your job description
Red flags and green flags to watch for in your search
How to build trust and delegate well without micromanaging or losing your voice
Key questions to ask in an interview and what to listen for
Real tools and systems Tawny and Sarah use to work together smoothly
Marketing systems that don't require constant effort or burnout
This class ends with a Q&A so you can ask about outsourcing, delegation, workflow, systems, and anything else related to building a writing life that actually works.
Who This Workshop Is For
Writers, authors, journalists, and writing coaches juggling more than just writing
Creatives building a growing business around their words
Solopreneurs who know they need help but aren't sure how to trust or delegate
Writers who have tried outsourcing before but didn't get the results they hoped for
Anyone who wants clarity on what tasks shouldn't be on their plate anymore—and how to let them go
Workshop Details
Date: Saturday, March 21st
Time: 1:00–3:00pm EST
Format: Live online seminar with Q&A
Duration: 2 hours
About Your Instructors
Tawny Lara is a writer, podcaster, and entrepreneur. She is the author of Dry Humping: A Guide to Dating, Relating, and Hooking Up Without the Booze and co-author of The Sobriety Deck. Her writing has appeared in Business Insider, and she hosts multiple podcasts and courses for creative entrepreneurs. Tawny teaches from experience—she built her writing career while working a full-time job and learned firsthand how delegation transformed her output and her life.
Sarah has supported women-led businesses and writers since 2021 as a virtual assistant specializing in the behind-the-scenes work that keeps creative businesses running. She brings the collaborator's perspective to this workshop, offering insight into what makes a writer-VA partnership thrive.