Self-Promo Without the Cringe
Platform, Pitching, and Press Releases 4-Week

with Tawny Lara

Live Seminar Via Zoom Monday, November 3rd, 2025

The class will meet weekly via Zoom on Mondays, 6:00PM - 8:00PM Eastern.

This course is designed for writers ready to prioritize their platform. Tawny Lara, Quirk and Penguin Random House author of Dry Humping: A Guide to Dating Relating, and Hooking Up Without the Booze, and the forthcoming card deck, The Sobriety Deck, designed this intensive as the DIY PR Intensive she needed in the early stages of her publishing career. Tawny also has a Business degree, and she's the CMO of a drink brand. She approaches DIY PR the same way she approaches business. 

Hiring a publicist can be expensive AF, while learning how to do your own outreach can feel like one more thing on an already overwhelming to-do list. You want to get the word out about your work but have no clue where to start. That's where DIY PR comes in. This course is designed to help you promote your work (books, essays, expertise, business, products) by learning Tawny's scrappy approach to DIY publicity and platform building.

Join author and entrepreneur Tawny Lara for a five-week intensive filled with tangible advice on getting quoted as an expert on your subject, being a podcast guest, and creating a public persona with solid boundaries. You'll also learn whether to hire a publicist or try DIY.

Tawny's a self-help author who likes to keep it real, so she'll facilitate frank discussions about the finances of working with publicists and virtual assistants. This course concludes with therapy-informed tips on managing the emotions that come with rejection, imposter syndrome, and the myriad emotions associated with writer life and media outreach.