Running an Indie Brand in a VC World — Tawny and No Booze News
“Meritocracy is a myth—especially if you’re an indie entrepreneur.” In this candid essay, Tawny Lara reflects on the challenges of building (parentheses), a non-alcoholic spirit brand, without venture capital. She shares how her recovery journey parallels entrepreneurship, emphasizing resilience, community, and staying true to her mission despite financial constraints.