Sober & Syndicated
Tawny in the media
quoted, featured, and making waves.
Sober & Syndicated
Tawny in the media
quoted, featured, and making waves.
Bylines
Press
Recovery Rocks
{Parentheses}
Running an Indie Brand in a VC World — Tawny and No Booze News
“Meritocracy is a myth—especially if you’re an indie entrepreneur.” In this candid essay, Tawny Lara reflects on the challenges of building (parentheses), a non-alcoholic spirit brand, without venture capital. She shares how her recovery journey parallels entrepreneurship, emphasizing resilience, community, and staying true to her mission despite financial constraints.
15 Reasons to Be Sober(ish) Right Now — Tawny and Men’s Health
Sober couple Tawny Lara and Nick Mechak created (parentheses), a duo of intense N/A spirits. The aperitif (Before) leans bitter, while the digestif (After) tastes smokier.
Parentheses After: A Non-Alc Digestif — Tawny and Bottle Raiders
Parentheses After is a non-alcoholic botanical aperitif priced at around $27. Made with kelp vinegar, turbinado cane sugar, and botanical extracts, it features angelica, cherry bark, marshmallow root, black cardamom, peppermint, lemon balm, calendula, chamomile, and lavender, herbs traditionally associated with calming and digestive benefits. It’s meant to be consumed after eating — a non-alc digestif, if you will — and has a “Before” counterpart.
Parentheses Before: A Bold Non-Alc Aperitif — Tawny and Bottle Raiders
Parentheses Before is a non-alcoholic, vinegar-based botanical aperitif crafted by the (parentheses) brand, founded by Tawny Lara, a writer in recovery and advocate for the sober curious movement, and her husband, Nick, a fermentation expert with sommelier skills. The brand has a “Before” and “After” expression — one meant to be consumed before a meal and the other following. Before features gentian, ashwagandha, prickly ash, cardamom, citrus and rose. A bottle is priced at around $27.
Elevator Talk: Pecana, KEY, Vigie Limoncello, (parentheses), Water Plus — Tawny and BevNET
In this episode of Elevator Talk, founders from Pecana, KEY, Vigie Limoncello, (parentheses), and Water Plus Supplements pitch their innovative beverage brands, sharing their unique stories and product offerings.
The Best Bottles to Gift This Holiday Season — Tawny and PUNCH
Discover a curated selection of top-tier spirits and wines perfect for holiday gifting. This guide highlights exceptional bottles that cater to various tastes, ensuring your gifts are both thoughtful and delightful.
Looking For Help?
Tawny might be able to help.
Book a consultation with Tawny to see how she can help.
WORK WITH ME ON
-
Stop dreading it and start writing it!
Creating a strong book proposal is essential for attracting agents and publishers. Tawny Lara offers her expertise to help you define a clear concept aligned with your vision, identify your audience, establish your key message, and showcase your unique voice. With her guidance, you can refine your idea into a compelling hook.
-
Traditional publishing vs self-publishing, writing a book proposal, finding an agent, etc.
Tawny Lara is dedicated to guiding you through the complexities of the publishing and self-publishing landscape, whether you're crafting compelling book proposals or seeking the right literary agent. With her expertise, you can navigate the nuances of the industry, ensuring your voice is heard and your work reaches its intended audience.
-
Have a bunch of research and don't know what to do with it? Tawny’s got you.
If you find yourself sitting on a mountain of research and feel overwhelmed by where to start, you're not alone. The key is to break it down into manageable pieces. Begin by identifying the main themes or questions your research addresses. Organize your findings into categories, which will help you see connections and gaps in your knowledge.
-
Tawny Lara can effectively help individuals overcome writer's block by providing tailored coaching that focuses on engaging writing prompts and brainstorming techniques. With an emphasis on creativity, she encourages writers to explore various angles and ideas, reawakening their inspiration.
-
Freelance Writing involves essential skills for success, from pitching unique story ideas to negotiating fair rates. Finding your voice helps connect with your audience and build your brand. Tawny provides guidance on navigating freelance complexities, whether you're a beginner or refining your approach, empowering you to enhance your writing journey.
-
Let's create tangible, actionable goals so you can take the next right step whether its towards your personal growth in sobriety or a career move in writing.
Let’s Talk
Looking For Help?
Tawny might be able to help.
Book a consultation with Tawny to see how she can help.
WORK WITH ME ON
-
Stop dreading it and start writing it!
Creating a strong book proposal is essential for attracting agents and publishers. Tawny Lara offers her expertise to help you define a clear concept aligned with your vision, identify your audience, establish your key message, and showcase your unique voice. With her guidance, you can refine your idea into a compelling hook.
-
Traditional publishing vs self-publishing, writing a book proposal, finding an agent, etc.
Tawny Lara is dedicated to guiding you through the complexities of the publishing and self-publishing landscape, whether you're crafting compelling book proposals or seeking the right literary agent. With her expertise, you can navigate the nuances of the industry, ensuring your voice is heard and your work reaches its intended audience.
-
Have a bunch of research and don't know what to do with it? Tawny’s got you.
If you find yourself sitting on a mountain of research and feel overwhelmed by where to start, you're not alone. The key is to break it down into manageable pieces. Begin by identifying the main themes or questions your research addresses. Organize your findings into categories, which will help you see connections and gaps in your knowledge.
-
Tawny Lara can effectively help individuals overcome writer's block by providing tailored coaching that focuses on engaging writing prompts and brainstorming techniques. With an emphasis on creativity, she encourages writers to explore various angles and ideas, reawakening their inspiration.
-
Freelance Writing involves essential skills for success, from pitching unique story ideas to negotiating fair rates. Finding your voice helps connect with your audience and build your brand. Tawny provides guidance on navigating freelance complexities, whether you're a beginner or refining your approach, empowering you to enhance your writing journey.
-
Let's create tangible, actionable goals so you can take the next right step whether its towards your personal growth in sobriety or a career move in writing.